Playing in the Mud: Words That Sell
I was talking with my roommates recently about what words facial mask and beauty products need to use to get us interested in their products. We put these words in three categories:
- The Complimentary
- The Improvement
- The Flirty and Playful
When beauty products say they will make our skin as smooth and silky as it deserves to be, or this lipstick will only enhance your natural beauty, we take this as a compliment. When lipsticks and facial moisturizers tell us they imbue our skin with nutrients that we lack from our busy productive lives, we feel these products improve our general well-being. But the playful and flirty was our favorite category: whey are we so smitten with products that use phrases like Vamp Tonic, Mud, or Goo. Why do we adore bottles of goo with plastic sparkles in it?
For various reasons, because we love being playful and childish, or maybe just because we want to loosen up and not take ourselves so seriously, the flirty and playful product is always our favorite go-to. It’s like comfort food in a beauty product. It’s a good friend’s birthday today, and we’re going to have a special girls weekend: plans at the local “snuggery”, a tea and coffee house that boasts comfy chairs and artisan cupcakes, and a weekend of our favorite girlish beauty treatments. Mud masks are my number one, while the birthday girl is keen on sexy Bedhead and Grunge hair products in electrifying colors. We’ll have a fab weekend, and we’ll grow up eventually.
What do you think? Should beauty products always take themselves so seriously? Do the neon colored bottles do the same things as the fancy salon varieties?
Image source: flickr.com/photos/heitzie/3768802681
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